Plans you can explain without a spreadsheet

We used to bury the price under a paragraph of “what’s included.” People scrolled, squinted, and booked a call anyway. The pricing table now puts the number first. Features sit underneath, in the same voice as the rest of the site.

Annual plans show the savings at checkout — not in a footnote on the invoice. After you pay, the billing portal is where plan changes live, so nobody has to file a ticket to add a seat.

If you are customizing Acme, keep that order: amount, then the work you get, then the next action. Your catalog can be monthly, yearly, or a one-time purchase. The page is already wired for all three.

A note on trials

Paid plans include a 7-day trial in this example. That is a product choice, not a framework one. Change the copy and the plan config together so the marketing site and checkout never disagree.